Thursday, April 9, 2015

DADDY YANKEE AND METROPCS TEAM UP FOR "THE ART OF CREATIVE PARTNERING" PANEL AT THE 2015 BILLBOARD LATIN MUSIC CONFERENCE


This could be amazing. You decide.


One of Latin music's biggest international superstars, Daddy Yankee will take centerstage at the 2015 Billboard Latin Music Conference alongside executives from MetroPCS, one of the global leaders in prepaid wireless communications, to present "The Art of Creative Partnering" panel. The discussion will be presented by MetroPCS on April 28th, 2015 at the Ritz-Carlton in Miami Beach.

The Billboard Latin Music Conference will be held from April 27-29th, 2015 and will culminate with the 2015 Billboard Latin Music Awards on April 30th live from the Bank United Center in Miami, FL. This innovative panel will discuss the partnership between MetroPCS and the Latin Grammy award-winning artist, and discuss how relationships between brands and music artists can help influence and maximize consumer reach. "We've really found a great creative partner in Daddy Yankee that's worked great alongside our creative agency Richards/Lerma.

It's exciting to harness his creative vision and help in our efforts to reach multicultural consumers," said Javier Figueroa, MetroPCS Marketing Director." Winner of a Latin Grammy and multiple Billboard and MTV awards, Daddy Yankee has sold over 11 million albums worldwide and has surpassed 1 billion views on his VEVO channel, along with over 38 million social media followers across all his platforms.

The number one selling Latin urban artist is currently a coach on Telemundo's #1 rated show, La Voz Kids airing every Sunday at 8pm EST on the Telemundo network. The annual Billboard Latin Music Conference & Awards, now in its 26th year, is the global music industry's longest running and biggest Latin music event. CNN EspaƱol Host Ismael Cala will deliver this year's opening keynote. The three-day conference will also feature the "Star" Q&A with Romeo Santos and additional panels and sessions with Latin music's biggest names, including J Balvin, Ivy Queen, Luis Coronel, Kevin Ortiz, and Jorge Valenzuela. The conference concludes with the Billboard Latin Music Awards. 

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